THE FOUNDATION / FREE GUIDE
$150K in year one.
$1M+ pace by year two.
I wish I had this before I started, back when I was losing money just trying to get the brand off the ground, and later when I got stuck at $55K a month with no idea why. This is the exact playbook I built from scratch. No funding. No agency. No shortcuts.
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Not theory. The exact playbook, step by step.
Everything I actually did to build GOD IN US from zero, in the order I did it.
Customer & Culture
Define exactly who you're building for before you touch a supplier.
The Real Gap
Find what's actually missing in the market with research, not guesses.
Your First Product
Choose and scope your first drop so you never overbuild.
The Preorder System
Validate real demand and get the truth before you spend a dollar.
The Budget That Doesn't Lie
Build a startup budget grounded in what things actually cost.
The 90-Day Plan
The exact sequence I follow to go from zero to launch.
I built this before I built the funnel.
$150K first year. $1M+ pace in year two.GOD IN US. No funding. No agency.
I started GOD IN US at eighteen with no fashion degree, no investor, and no perfect plan. Just an idea and a Shopify store.
I learned everything by making decisions with real money on the line. What to make, who it was for, what to test, what to bulk order, what to cut. One collection I built on ego cost about five thousand dollars and sold close to nothing. The same mistake at a bigger scale later cost twenty five thousand.
There was a stretch where the brand was stuck at fifty five thousand dollars a month and I could not figure out why. The Foundation is the process that got me unstuck. It took the brand to a hundred and fifty thousand dollars in the first year, and we're on pace to pass a million in year two. No funding. No agency. No shortcuts. Just the method, written down.
This is what creative direction looks like.
Every shot and clip below is real work I directed for GOD IN US. Two collections, real numbers, no mockups.
Everflow.
Yahweh Collection.
This is for the person about to spend money before they have earned the right to.
The Foundation is the process I used before GOD IN US ever shipped a hoodie. No degree, no investor, no agency. Just decisions made with real money, and a method for making fewer bad ones.
Read this if
- You have an idea for a brand and no idea what to do first
- You are about to spend money on inventory you have not validated
- You want the actual steps, not a motivational thread
- You are willing to do research before you design anything
Skip it if
- You already have a validated product and just need to scale
- You want a shortcut that skips the work
- 01 The Paradigm Shiftp. 6
- 02 1. Define Your Customer and Culturep. 8
- 03 2. The Brand Point of Viewp. 10
- 04 3. Research First, Find the Gapp. 12
- 05 4. Your First Productp. 14
- 06 5. Scoping Your First Collectionp. 16
- 07 6. Preorder and the Validation Systemp. 18
- 08 7. The Startup Budgetp. 20
- 09 8. The 90-Day Planp. 22
- 10 9. Do Not Do This Yetp. 24
- 11 The Two Collections (Case Study)p. 26
- 12 Appendix: The Worksheetsp. 30
The work is already written down.
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