LAUNCH / 001
Shoot Day: This Is What Creative Direction Looks Like.
Plan a shoot that produces every asset your store, launch, emails, and ads actually need.
- The exact seven-shot list that covers every page, email, and ad you will need.
- How to run three shooters in one day without burning the whole budget.
- No calls. No cohort. No monthly fee. One system, run it on every shoot.
- Written by the founder who directs every shoot for a brand on a $1M+ pace.
PDF. 34 pages. Instant download. Yours to keep.
Format & delivery
PDF, 34 pages, delivered straight to your email after checkout. Read it before your next shoot, keep it for every one after.
License
For your use only. Do not resell it, do not repost the checklists as your own, do not teach someone else's workshop with it.
Refund policy
All sales are final. It is a digital file delivered instantly, there is no physical return.
If your download link does not work or you got the wrong file, email work@mntostudios.com and it gets fixed the same day.
Support
Questions about anything inside, email work@mntostudios.com. Real replies, not a bot.
Educational material. No income or outcome guarantees.
The moment you started a clothing brand you became its creative director. Nobody told you.
Most founders walk into a first shoot with no plan, hire a photographer, and get back a drive full of files that do not match the picture in their head. The photographer is usually not the problem. Nobody directed him.
This is the shoot day system I run, shot by shot and dollar by dollar.
Read this if
- Your samples are made and the shoot is the next thing on the calendar.
- You have paid a photographer before and could not use half of what came back.
- You want one day to produce your site, ad, and feed assets at once.
Skip it if
- You have not validated a product yet. Start with THE FOUNDATION.
- You want camera settings and gear reviews. This is direction, not photography.
- 01 Confession of an Untrained Photographerpp. 5
- 02 The Photographer Doesn't Matter. You Do.pp. 7
- 03 What Happens Before Anyone Picks Up a Camerapp. 9
- 04 Three Shooters, One Day, Every Asset You'll Needpp. 13
- 05 The Seven Shots That Sell Everything We Makepp. 16
- 06 The Cheapest Way to Raise Your Conversion Ratepp. 21
- 07 The Wall, the Jacket, and $25,000pp. 23
- 08 What a Shoot Actually Costspp. 25
- 09 The Steamer That Paid for Itself in One Daypp. 27
- 10 The Work Nobody Seespp. 28
- 11 One Day, Every Layer of the Funnelpp. 30
- 12 Case Study: A Day at GOD IN USpp. 31
- 13 Appendix: The Checklistspp. 33
I have never taken a photography class. I have directed every shoot this brand has run.
$150K first year. $1M+ pace in year two.GOD IN US. No funding. No agency.
I cannot tell you what an f-stop does and I have never operated a professional camera. Direction beats talent almost every time, and direction is the part that was always your job.
This is the system behind the EVERFLOW campaign. The seven shot sequence, three shooters in one day, the color grade, and what each of them actually cost.
Direct the shoot, or hope the photographer guesses right.
Buy it once. Run it on every shoot you ever book.
$49.00 · PDF · 34 pages