BUILD / 001
The Foundation
The order to build a clothing brand in, written down before you spend money you cannot get back.
- The exact order: research, position, first product, budget, first 90 days.
- Why brands stall between ten and forty thousand, and what actually breaks the ceiling.
- No calls. No cohort. No monthly fee. One book, applied at your pace.
- Built by the founder who took GOD IN US from $150K to a $1M+ pace himself.
PDF. 33 pages. Instant download. Yours to keep.
Format & delivery
PDF, 33 pages, delivered straight to your email after checkout. Read it on any device, keep it forever.
License
For your use only. Do not resell it, do not repost the full text, do not teach someone else's cohort with it. Everything inside is fair game to apply to your own brand.
Refund policy
All sales are final. It is a digital file delivered instantly, there is no physical return.
If your download link does not work or you got the wrong file, email work@mntostudios.com and it gets fixed the same day.
Support
Questions about anything inside, email work@mntostudios.com. Real replies, not a bot.
Educational material. No income or outcome guarantees.
You are stuck. Not because you lack ideas. Because you never got the foundation to build off of.
This is that foundation. Research, positioning, first product, validation, budget, first ninety days, in the order that actually works. I built it the hard way, with my own money, before GOD IN US ever sold a single piece.
Read this if
- You have taste and no system to point it at.
- You are about to spend real money on a first product.
- You would rather learn a mistake from a PDF than from a purchase order.
- You already sold something, hit a wall around ten to forty thousand, and cannot tell why the last drop underperformed.
Skip it if
- You want a guaranteed revenue number. Nobody can honestly give you one.
- You already run a brand with a system that works.
- 01 The Paradigm Shiftpp. 6
- 02 Define Your Customer and Culturepp. 8
- 03 The Brand Point of Viewpp. 10
- 04 Research First, Find the Gappp. 12
- 05 Your First Productpp. 14
- 06 Scoping Your First Collectionpp. 16
- 07 Preorder and the Validation Systempp. 18
- 08 The Startup Budgetpp. 20
- 09 The 90-Day Planpp. 22
- 10 Do Not Do This Yetpp. 24
- 11 The Two Collectionspp. 26
- 12 Appendix: The Worksheetspp. 30
Written by the person who had to figure it out with his own money.
$150K first year. $1M+ pace in year two.GOD IN US. No funding. No agency.
I started GOD IN US at eighteen with no fashion degree, no investor, and no perfect plan. I learned by making decisions with real money. What to make, who it was for, what to test, what to bulk order, what to cut.
One collection I built on ego cost about five thousand dollars and sold close to nothing. The same mistake at a bigger scale later cost twenty five thousand. Both are in this book, with the numbers.
Learn the order now, or pay for it in inventory.
Buy it once. Run it on every product you ever make.
$39.00 · PDF · 33 pages